To increase website traffic and improve the user experience, site speed, and performance are essential and also play a vital role in boosting the rankings in Google's organic results.
The loading time of the site is the essential element of the user experience because it represents the first step of the visitor's journey.
By reducing the site load time, you optimize marketing and sales. You'll get more traffic, and attract more qualified leads that can be converted into customers.
In an era, when more than half of the traffic comes from smartphones via 4G or 5G connections, it is important that your site loads quickly to guarantee a good user experience and not to lose your visitors.
Slow website speed is one of the most frustrating things that will turn people away from your site, especially our dear Google.
Starting in May 2021, a site's loading speed is considered by Google as a ranking factor and will be regarded as its Core Web Vitals.
In this article, we are going to show you, how you can use MonsterInsights Site Speed reports to optimize your site boost your rankings in Google, and increase conversions.
Why Improve The Loading Speed Of Your Website?
The loading speed of your website is one of the first elements that will affect the impression that Internet users will have of your site.
On average, a user should not wait more than 3 seconds for the pages of your site to load.
If this is the case, they will tend to have a bad image of your brand and will then be inclined to leave your site and return to the search page to reach a better-performing site.
Improving the loading speed allows the retention of visitors and thus increases the conversion rate, for example, subscriptions to your newsletter or its purchases.
Core Web Vitals You Can Improve With Site Speed Reports
If you are going to optimize the speed and performance of your website, you will have a significant advantage over your competitors.
Let's see how the MonsterInsights site speed reports will help in optimizing and influencing the following key web factors of your website.
1. Visibility & Loading Time
The load time of your website also influences the ease with which users can find your website A poorly and slow loading website has a poor user experience and, as a result, gains less visibility in search results.
2. User Experience
The usability and user experience on the website, such as the responsiveness of the site to user requests, have a direct impact on customer retention. The better your website performs, the more satisfied the user will be. A good user experience is a way to build a large customer base and a strong brand.
3. Conversion Rate
Conversion on websites is an important factor in the success of your business. This means that your visitors have to do what you want. For example, they buy your product, subscribe to newsletter campaigns, sign up for a webinar, or download a guide. The faster the page loads, the higher the conversion rate will be.
How To View Site Speed Reports In MonsterInsights?
To access the reports, from your WordPress dashboard in the left-hand sidebar, Insights > Reports > Site Reports.
The site speed reports will show you different modules to know if a website offers a good or bad user experience. These are:
A. Server Response Time
B. First Contentful Paint
C. Time to Interactive
D. Total Blocking Time
Scroll down below, where you will see the “How To Improve” section, which is broken down with the “description of the report modules”, “what your goal should be” and “How you can improve your site?”
MonsterInsights Site Speed Reports – Conclusion
Site speed is one of the most important factors for website optimization.
If your website is not fast enough, you will have a higher bounce rate, a lower conversion rate, and ultimately less traffic as it will not rank well in Google search results.
The reports will show you all the important metrics and help you in optimizing your website more efficiently.
Therefore, it is recommended that you use the MonsterInsights plugin to get all the comprehensive and accurate site reports directly into your dashboard and optimize your site without any hassle.
