Do you want to increase conversions and drive sales with popups on your website? OptinMonster Smart Tags allows you to add dynamic text to your campaigns.
Personalization has become a big marketing trend and goes far beyond because people pay more attention to their name and the offers that are tailored to what they are already interested in.
If you interact with the visitor on your website as you are meeting them in person, you will likely see more customer engagement, more sales opportunities, and more profits.
You can then add effective text to target and create a rush offer tailored for the specific visitor will definitely help in scaling up your business.
In this article, you will explore what the OptinMonster Smart Tags feature offers, how it works, and how you can use it.
What Is OptinMonster Smart Tag?
Using Smart Tags, you can personalize your campaigns with the content that you have already gathered about the visitor such as their name, interests, purchased products, etc.
Check out the video below to get an overview of what really a Smart Tag is and how it works.
OptinMonster Smart Tag Attributes
Let’s take a glance at some of the attributes of the Smart Tag.
1. Smart Tag Format
The format of the OptinMonster Smart Tag is designed in a way that triggers what data should be replaced in the campaign.
It starts and ends with 2 opening and closing curly braces.
The first value is a pre-defined smart tag or the name of a custom variable you have set.
{{SMART_TAG_NAME}}
If the tag information cannot be found, it is optional to use a pipe character (|) followed by text as a default.
{{SMART_TAG_NAME | DEFAULT_TEXT}}
2. Smart Tag Example
Here is an example to give you a clear picture of the OptinMonster Smart Tag used in a campaign.
{{form_first_name | WAIT!}}
So, let's say the visitor or subscriber name is ALEX, and the default text value is WAIT! they will see the following:
ALEX WAIT!
It is because they have entered their First name while filling out and submitting the form, so when the smart tag is used, it is dynamically replaced by their name.
You can use any predefined tags instead of using {{form_first_name}}.
There are several pre-defined and custom smart tags that you can use in your campaigns. See the complete list here on the OptinMonster webpage.
How To Use OptinMonster Smart Tag In Your Campaigns?
With OptinMonster’s Smart Tags feature, you can easily add all kinds of tags and create dynamic content for your campaigns with just a click. You can either use pre-defined tags or create your own custom tags.
To do that, just follow the simple steps below:
1. First of all, install and activate the OptinMonster plugin on your website.
To use the Smart Tags in your campaign, you should upgrade to a Pro or higher subscription of a plugin.
2. Then log in to your OptinMonster account > click “Create New Campaign”.
3. In Create A New Campaign window > click “Popup” and select any template to start with.
4. Next, a window will open > Give your “Campaign A Name” and “Add a Website” for displaying a popup > then click “Start Building” to create your campaign.
5. In the campaign builder > click “Add/Edit text element”.
6. Next, choose a predefined tag > click the “{} curly braces” button.
7. Select the Smart Tag of your choice, which can be added automatically to the text field editor.
You can also set the value for default text e.g. “This {{day}} Only” as explained in the example above which is optional.
9. Next, click the timer to adjust the “End Date and time”.
10. Finally, hit the “SAVE” button at the top to preserve the changes you have made.
The Smart Tag will be replaced with the dynamic value and text, once your campaign is LIVE. It will look like this:
OptinMonster Smart Tags – Conclusion
That’s it! This is how you can easily insert the Smart Tags in your campaigns to make them dynamic and eye-catchy.
This Smart Tag feature helps you to personalize your campaigns and boost your conversions and skyrocket your sales.
OptinMonster is a powerful plugin with so many outstanding features that you can use to improvise and increase the visitor’s engagement plus take your business to the next level.
