2022 was a difficult year but with this new year bringing its share of promises, it is now time to set the new year goals for the success of your website or online business in 2024.
Imagining all that, you are going to accomplish in this new year will give you further motivation to get started and to keep going.
It is important because with this approach it is easy for you to organize and focus on how and where you should spend your time and energy and what is most important to you.
Setting up website goals is an important and crucial step if you want to develop your business, blog/website, network, income, etc.
10 Website Goals For The New Year
Here are the top 10 website goals/resolutions to help you grow your website or business.
1. Build Trust And Credibility
No.1 on website goals should be to make your website “Your Cover Letter.” It is where you will show your personality and your services.
In general, someone who enters your website for the first time is very unlikely to buy or hire your services immediately.
First, they want to know you better and trust that what you are offering will help them.
Your website is your chance to do it! It is that space where you can tell who you are, what your story is, what you offer, and how you can help that person who got there.
2. Position Yourself As An Expert In Your Niche
Whether you are a photographer, event organizer, business coach, makeup artist, or whatever service you offer, you can take advantage of all your experience and knowledge to position yourself as an expert in your field.
A blog within your website can be the perfect way to do it. Adding a blog to your main site can be one of your website goals.
Here are a few advantages:
- Unique and relevant content keeps visitors coming back.
- You can promote yourself through useful information that you share.
- You can help your potential customers make the buying decision.
- Sharing knowledge actually improves your reputation and you can even become a benchmark in your field.
- Your SEO will be improved and some articles will rank well on search engines which will give you greater visibility.
Whether with articles, videos, tips, information, or whatever comes to mind, it will allow you to share all your knowledge and show that you know your field and know what you are doing.
3. Make Your Website SEO Optimized
A site is your number 1 marketing tool, so making it optimized for search engines should be one of your primary website goals.
Users generally only consult the first page of search results. Over 75% of users admit that they never make it past the first page of search results.
It is therefore essential to establish strategies for its referencing in order to attract as many visitors as possible to visit it.
You should know that search engines evaluate your website in order to decide on which position they will assign to each of your pages in the search results according to different criteria.
There are a lot of SEO tactics that you can perform on each of your website pages to increase their search engine rank and get more visitors.
This includes producing high-quality content, internal linking, and writing concise meta descriptions for the pages your audience is looking for.
You can also integrate the MonsterInsights plugin with Google Search Console to monitor detailed reports on how Google views the site, provides useful data for SEO optimization, and diagnostic tools for web page indexing.
4. Increase The Loading Speed Of The Website
One of the core website goals is to optimize the loading speed of your site.
Loading speed is one of the most important aspects to ensure the success of your website.
In 2024, no one is waiting to load a web page. If you want to increase your results, your site needs to load fast.
Search engine algorithms take this aspect into account very seriously when the time comes to analyze and rank the website.
Many websites take too long to load and engage the user. Only 3 seconds is the time you have to convince your visitor. Not convincing them to buy your product, but rather to stay on your site and navigate it in order to understand your brand and your products/services. If your site takes longer than 3 seconds, your visitor will tend to go to a faster competitor.
Your site or page speeds should be good enough to keep people on your website. You can use the MonsterInsights Plugin to check the loading speed of your website. You will also get an overview of all the areas and what you could do to improve them.
5. Monitor Your Website Analytics
In order to evaluate the success of your website, it is necessary to determine quantitatively measurable results and therefore should be added to your website goals list.
To analyze the progress and results of your online business, you need indicators that measure what is happening on your website and other online channels.
Great web analysis tool such as MonsterInsights allows for collecting this data by organizing it into measurement metrics.
MonsterInsights implemented with Google Analytics provides the information within your WordPress Dashboard to monitor all your website activities.
You can easily monitor and track your website’s Sessions, Pageviews, Avg. Session Duration, Bounce Rate, New vs. Returning Visitors and all the key metrics.
There are several other tools for website analysis such as Omniture, SiteCatalyst, WebTrends, Coremetrics, etc.
But compared to these, MonsterInsights is preferable, especially for small and medium-sized companies (SMEs) as it integrates easily and perfectly with WordPress.
6. Make Your Website Responsive
Another important aspect that should be added to your website goals is the “Responsiveness” of your site.
It is a principle that you should consider seriously to improve the user experience.
It's not just the search engines that penalize a site that is not responsive, it is the same for users.
When you do a search on your smartphone and you land on a site that requires you to do a lot of manipulation to read the content, it is really annoying.
Having a responsive site means that your content will be tailored to the device through which it is viewed. So, no matter what medium you use, the user experience will always be excellent.
Most WordPress Themes are responsive today, so your site should be responsive so that you do not lose visitors that will maybe later on your loyal subscribers and customers.
7. Sell Your Services On the Website
On your website, you can tell in detail what services you offer, show real examples of other clients, provide an option for interested parties to contact you, and even add a feature to sell.
Of course, it is not necessary for your website goals to meet all the objectives. It is very important that you choose which ones apply to your particular business.
Your website will always be something in evolution, as you and your business evolve.
Therefore, today's goal may not be the same in a year, and it is important that you are open to something dynamic and not as a project that begins and ends forever.
8. Add Some Additional Features To Your Website
Adding some additional features to your website and catching visitors’ attention can mainly help in growing your online business and is considered one of the primary website goals.
For example, you can offer incredible Customer Service that pays for itself in many different ways.
First of all, it will increase your conversion rate because it is something that people care about when they buy a product.
If a customer has a problem with your service, they want to know that they can get help right away and they don't wait days for every support response.
Another great way that you can grow your website is to build a list of subscribers by using means that are inexpensive and with exceptional ROI.
The fastest way is to install a POPUP, as they are very effective. You can use one of the finest plugins in the market to create the popups and it is OptinMonster.
The plugin allows you to create, design, and implement the popups as easily as 1,2,3. You can then observe the results for 1 or 2 weeks and you will surely have some nice growth figures to present.
9. Build A Database Of Emails
This is one of the most important website goals that you should meet. Help you build a database of emails from your readers and potential customers.
Although a lot of people think email marketing is dead because of spam, the truth is, it's the best way to stay in touch with prospects and generate sales.
Email continues to be one of the most powerful marketing tools because it gives you the possibility of generating a closer and long-term relationship.
To improve the performance of your website, it may be a good idea to encourage visitors to sign up for your newsletter and keep them updated about your blog. Then, from time to time, you can send them a summary of your latest updates.
Sending regular newsletters and promoting offers via email is a great way to stay in touch with your customers, and can also help you drive traffic to your website.
10. Keep Your Social Networks Updated
Social networks are one of the most popular communication channels on the internet today.
If you are looking to increase your website traffic and visibility, this is one of the best things on your website goals list.
Your social networks can be one of the best sources of traffic, as the people who follow you, are interested in what you are sharing.
Social networks such as Facebook, Twitter, YouTube, Pinterest, and others, serve as an online means to present information about your products and services.
It allows you to establish a connection between you/your brand and customers in order to have a greater reach of the target group to your website.
That is why frequency and consistency of posting and regularly updating your social networks are so important.
You should try what works best, but to start, it is recommended to publish one post per day.
So, how could this improve the performance of your website?
The more your content is shared on social media, the more people see it and more visitors will land on your site. Not only that you will also see higher rankings in the search engines.
Website Goals For The New Year – Conclusion
The resolutions or website goals mentioned above are not only everything you could do to improve your website, but definitely will help you to get started on identifying the aspects you need to work on to grow your online business.
Monsterinsights is a useful plugin that you can use and it can play a vital role to meet your website goals for improvement and development.
